Shoot your dishes on a phone in your own kitchen and get relit, menu-ready photos back in about 30 seconds.


Gothenburg is Sweden's seafood capital — a city with fish-market heritage going back to the Feskekôrka, where freshness is the whole sales pitch. Yet on Foodora, Wolt and Uber Eats, that freshness has to survive a thumbnail, and most of the city's delivery tiles are dim phone snaps that make this morning's catch look like last week's. A professional food shoot in Gothenburg runs SEK 5,000–9,000, which few kitchens will spend on delivery imagery. PlateRefresh gives them the alternative: photograph the actual plate leaving the kitchen, and the AI relights it into a clean studio image — same dish, same portion, nothing added.
Nothing punishes bad lighting like fish and shellfish — under a kitchen fluorescent, a glistening catch reads grey and flat, and the tile undoes everything the kitchen got right. PlateRefresh replaces that glare with clean, even light that brings back the sheen on the fish and the brightness of the herbs, without touching the food itself. No invented garnish, no borrowed stock shot: the plate in the photo is the plate you actually serve.
On Foodora, Wolt and Uber Eats, a Gothenburg customer sees your tile stacked directly against every other kitchen in the district, and photography is the fastest way to stand apart — Uber Eats has reported up to 88 percent higher monthly sales when every item carries a photo. A consistent, well-lit set across the whole menu makes a small kitchen read as an established brand, which matters most in a city where the competition is this dense.
Plenty of Gothenburg kitchens run two lives — cinnamon buns and lunch plates for the Haga café crowd, then a different evening list entirely — and photographing both used to mean two shoot bookings a year at SEK 5,000–9,000 each. PlateRefresh covers both from the same phone: shoot each dish as it's plated during normal prep, and every item comes back finished the same day, in the same style, at a fraction of a single session.
Take a phone photo of the real dish — straight off the pass.
We relight and lightly enhance the food you actually cooked — sharper texture, fresher look. Nothing added, nothing faked.
Download in ~30 seconds and upload it to your menu.
Does it work with photos taken in a real Gothenburg kitchen?
Yes — shoot on your phone wherever you plate: the pass, a prep bench, the counter by the window. The relight replaces flat kitchen lighting with clean studio light while keeping the dish exactly as it left the pan.
Are the photos accepted by Foodora, Wolt and Uber Eats?
Yes. The output is a clean, well-lit menu image sized for delivery platforms, and because nothing is added to the food, it stays inside platform rules against misleading imagery. The tile is the meal, honestly lit.
How does the price compare to a food photographer in Gothenburg?
Test Mode is a one-time $9.99 for several finished photos — no subscription. A Gothenburg food shoot typically runs SEK 5,000–9,000. For everyday menu coverage the difference is roughly a hundred to one; for hero campaign imagery, book the photographer.
Do you change or replace my food in the photo?
Never. PlateRefresh relights the exact dish in your photo — no added garnish, no swapped plate, no fake steam. The menu image stays a true picture of what your kitchen serves.
No subscription to start. Test Mode is a one-time $9.99 — relight your real dishes and see them on your menu today.
Start for $9.99